Christian Aid has launched a video to highlight the huge amount of waste generated in the UK because of overspending on food over the Christmas period.
The nationwide poll, which was conducted by ComRes for the charity, focused on Christmas charitable giving and festive food waste habits. It found that half of the British public felt they paid out too much for food at this time, with the average overspend totalling £83.72, making a total of £1,109,290,000.
The worst offenders were in those in north-east England, with 60 per cent saying they overspent, while those in Wales were likely to be the most frugal. Respondents in the West Midlands admitted they were the most likely to bin their sprouts.
The poll coincides with the release of the charity's stop-motion film Oh What A Waste, which mixes real food from a traditional Christmas dinner with a unique version of The Twelve Days of Christmas, to highlight the vast quantity of edible waste.
Ian Livett, head of fundraising at Christian Aid, said: "Oh What A Waste is a bit of festive fun, but it highlights a serious message. If we’re all a bit more careful with our Christmas food shop, buying only what we need, then we can save more, waste less and save lives.
"Poor people across the globe still go to bed hungry. An estimated six million people in Africa alone face food insecurity. If left untreated, acute malnutrition – the most extreme type of food crisis – can result in death. But hunger is not inevitable and there is enough food in the world to feed everyone."
The campaign is part of the Department for International Development’s UK Aid Christmas appeal, in which the UK government will give a pound for every pound donated by members of the public.