Access All Areas and its video production team from Bournemouth University have been named overall winners of the 2018 Kingston Smith Creative Vision Awards.
The learning disabled theatre charity's video was unveiled at a ceremony in central London this week along with the films from three other winning charities.
The awards are a partnership between the accountancy firm Kingston Smith and Bournemouth University’s BFX Competition, a residential competition for students and recent graduates of animation and VFX.
This animation beautifully captures the joy of reading. It’s a huge new tool for us.Emma Taylor, head of comms, Book Aid International
The students create videos of up to 30 seconds for four charities in two categories: those with incomes above £1m and those below £1m. Entries from two charities in each category are chosen by the judging panel to be given film treatment.
The completed digital films are designed to be shareable online and can provide much needed exposure for charities that don't have the resources to commission or create videos.
The charity Create, which was one of the 2016 winners, saw a 1,500 per cent increase in traffic to its website when its film was used as part of its #creatingopportunity campaign.
More than 400 charities have entered the awards since they were launched in 2015 and which were expanded this year to include two winners in both categories. Kingston Smith hopes the awards will attract more charities for 2019 when it marks the fifth year of the awards.
Nick Llewellyn, artistic director at Access All Areas, which was in the smaller charity category, said: "We struggle to find regular funding for the charity, so this film will help us articulate more about this course and what we do."
The second winner in the under £1m category was Demand, which produces custom disability equipment. Its chair of trustees, Nick Soothill, described the award and video as "transformational" for the charity.
"Video is key, and a lovely way of storytelling," he said. "Put a video out there, especially one with an emotional pull, it gets retweeted or the equivalent on other social media platforms and we get seven times more exposure. For us it’s transformational in terms of the number of people we can actually reach."
Anjali Kothari, charities partner at Kingston Smith and one of the CVA judges, said: "To be able to contribute to the charity sector in this incredible way and on such a huge scale is genuinely thrilling. The teams at Bournemouth are so talented and creative. To win a film of this calibre is truly remarkable and it’s been wonderful to see the impact on charities that has been made by previous winning films."
Charities have until 3 December to submit entries for the 2019 awards.
Third Sector was represented on the judging panel for the 2018 awards