The disability charity Leonard Cheshire has produced a hard-hitting film about one man's recovery from losing a leg in an accident to taking part in a job interview.
Journey to Independence is an 80-second film created by the London agency Don't Panic. It highlights the monumental impact of disability on the eight out of 10 people who were not born with it.
The film begins with scenes depicting a car accident, then shows each stage of rehabilitation, with the message that Leonard Cheshire is there to help.
A Leonard Cheshire spokesman said the film had reached 376,000 views since it was first broadcast on 17 April and feedback from the film would inform a new nationwide campaign called Together, Unstoppable later this year.
The charity, which spent £50,000 on the campaign, rebranded last year and has a new overarching strategy of "supporting journeys towards independence".
Kate Burt, executive director of marketing and fundraising at Leonard Cheshire, said: "Don't Panic's experience and its bold approach perfectly captures our renewed purpose and the essence of our new brand values: positive, proud and pioneering."
George McCallum, senior creative at Don’t Panic, said? the film showed the "hard, painful, yet empowering story of one disabled man".