The comedian Matt Berry features in a new 1970s throwback legacy campaign that will be launched by the consortium Remember A Charity next week.
The campaign will begin on Monday to tie in with the start of Remember A Charity Week, which encourages people to consider leaving charitable gifts in their wills.
Berry voices various correspondents who have written in to Points of You, a spoof version of the long-running viewer opinion show Points of View. In the Remember A Charity version, viewers subvert the topics from shows including Dallas and Dr Who towards the subject of leaving charitable legacies.
The campaign, which has been created with the agency Atomic London, will be promoted primarily on Facebook and by the 200 or so members of the Remember A Charity consortium.
Rob Cope, director of Remember A Charity, said this year’s campaign was designed to break down some of the barriers and misconceptions people have about leaving charitable legacies.
"Remember A Charity Week is a fantastic opportunity for the sector to come together and celebrate the impact of gifts in wills," he said.
"Ten years on, we’re now in a very different environment from that which existed when the first awareness week took place.
"The nation’s appetite for legacy giving has grown considerably, with 40 per cent of the over-40s now saying they would be happy to leave gifts in their wills. Income continues to rise, benefiting a widening range of charities."
Cope declined to reveal the precise cost of the campaign, saying it was a "six-figure sum". But he pointed out that just one or two charitable legacies could cover the cost of the campaign.