Watch: Time to end door-to-door fundraising?

Following the RNLI's decision to end door-to-door fundraising, two sector experts give the case for and against

Last week the RNLI said it was ending its door-to-door fundraising programme because it did not fit with its new opt-in communications policy.

Third Sector asked Nichola Raihani, a behavioural expert at University College London, why she believes door-to-door is a counterproductive fundraising method, and Peter Hills-Jones, director of compliance at the Institute of Fundraising, why he believes charities should keep faith with the technique. 

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