Watch: Unicef draws on David Beckham's tattoos to highlight child abuse

Plus: Hope for Tomorrow lands Christmas Day TV slot; WaterAid takes Mannequin Challenge to Madagascar and Nepal

The former footballer David Beckham is using his famous body art to illustrate the message that physical and psychological abuse can mark children forever.

In a new 60-second film for Unicef, animated tattoos appear on the international children’s charity’s goodwill ambassador’s body depicting the common forms of violence that children endure. People are being asked to share the film on social media platforms.

The footballer also invited young people to use the charity’s global messaging tool U-report to answer questions on violence against children, with more than 190,000 responding from 22 countries. Two-thirds said they had personally experienced abuse or knew someone who had.

With Christmas rapidly approaching, the cancer charity Hope for Tomorrow has teamed up with sausage producer The Black Farmer to increase awareness and bring in more donations over the festive period.

Wilfred Emmanuel-Jones, founder of The Black Farmer, approached the charity after coming across its website while he was in hospital. The partnership has led to a TV advert that will be broadcast on Christmas Day after the Alternative Christmas Message on Channel 4. It can also be downloaded.  

There will be promotions through the company’s food products and website, with the charity running competitions across its social media that enable people to win Black Farmer products. Funds raised will go towards the Mobile Chemotherapy Unit Project.

The "mannequin challenge" social media craze has found its way to remote communities in Nepal and Madagascar.

The International charity WaterAid has been challenging the people that it works with – from babies to builders – to have a bit of fun staying perfectly still for the camera to make two light-hearted films that are being shared by the charity.

In Bevato, Madagascar, villagers gathered around a water point, which was installed with the support of WaterAid. The only thing moving in the film is the clean water flowing from the tap – even the babies stay still! While in Mahankaal in Kathmandu district, Nepal, local builders took time out to share a snapshot of their work preparing the ground for a new reservoir.

Marcus Missen, communications and fundraising director of WaterAid, said: "Behind the fun of these films is an important message: that we can’t afford to stand still in our quest to bring water to everyone, everywhere."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners