Website aims for £1m for good causes

Affinity shopping portal will raise cash for consumers' chosen charities

A new shopping website could raise more than £1m for UK charities in its first year, according to its creator. is similar to other 'cashback' sites, through which registered retailers pay the website and shoppers a percentage of any items purchased.

The site has affiliations with more than 1,500 online retailers in the UK. Every time someone uses its links to visit a retailer and purchase a product, the site receives a payment from the retailer and passes 100 per cent of the money - an average of 7 per cent of the purchase price - to the shopper's chosen cause.

"Looking at other cashback websites, there's no reason why we shouldn't raise £1m," said Richard Yendall, the site's founder.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus