The Voice Your Views website will allow organisations to set up customised campaigns aimed at a variety of target audiences, including individual or groups of politicians at every level from local to European. Users will be able to sign up to the campaigns and follow the organiser’s instructions about who to contact.
Advocacy Online director Graham Covington said the site would allow small charities to cash in on the mushrooming success of online campaigning, demonstrated by the 2.5 million signatures currently attached top petitions on the Prime Minister’s website.
"There is an appetite for e-campaigning in this country and organisers want to do more than run e-petitions,” said. “Voice Your Views gives organisers the ability to run targeted e-campaigns like the larger charities for free.”
He said it would also allow charities to build up large communities of activists, as well as monitor the impact of their activities.
"Previously small charities would ask their supporters to write to their MPs but there was no way of keeping track of what happened,” he said.
He denied the large charities that pay to integrate Advocacy Online’s campaigning software into their own websites would be concerned that an increasing volume of e-campaigning would dilute the effectiveness of their own campaigns.
“They get much more data management and customisation,” he said. “They aren’t bothered about more people talking to their MPs.”