A website that will give people rewards such as concert tickets for giving money to charity, volunteering and ‘liking’ charities on Facebook launches officially today.
The website Blue Dot has been created by Chris Ward, a former creative director for Comic Relief. Ward was also global director of 1Goal, the campaign that uses football to campaign for schools for the 75 million children who are denied education.
Blue Dot will give people dots – a virtual currency – for certain charitable activities, which they can cash in for rewards.
Ward told Third Sector that people would be given five dots for a minimum £5 donation to charity through the Blue Dot website. The maximum number of dots people could receive through giving in a week was five, he said.
Ward said people would receive a maximum of 10 dots per week for volunteering for an hour a week through the volunteering charity v.
And for ‘liking’ charities on Facebook, people will receive a maximum of three dots in a week – one per 'like', he said.
Dots will go on personalised ‘CVs’ so people can monitor how many dots they have. The website has built relationships with a number of celebrities and businesses which have provided it with offers that people will be able to spend their dots on.
They will be able to spend the dots on, for example, tickets to concerts, free copies of magazines or coffee. Two blue dots will be enough to purchase a copy of Q magazine and seven dots will get £1 off a music download from the online retailer Amazon.
One million dots will today be distributed for things people have already done for good causes, according to Ward. This will include the government awarding dots to 10,000 teenagers who volunteered with charities as part of their National Citizen Service activity.
"We worked out the value of the dots and how many we should give out so that people would engage in the long term," said Ward. "Charity needs to be able to compete with the high street for engagement with the consumer. I wanted to come up with an idea that engages people with giving every day."