My Week: Emily Robinson is staying dry in January

The director of campaigns and fundraising at Alcohol Concern recounts her week

Emily Robinson
Emily Robinson

Monday: I take part in a live local radio interview by phone about our campaign, Dry January. The presenter asks beforehand if I'll be "lively and light-hearted". But the campaign is just that. While many issues to do with alcohol are serious, our call to ask people to give up booze for a month is a fun challenge - and it makes for great radio because people love to talk about drinking. It was surreal going to Broadcasting House at 6am on New Year's Day to be interviewed by the BBC about the campaign while people were still heading home from their night out.

Tuesday: I check in with our Twitter account to see how many followers we have: more than 4,000 people have signed up to go dry. We're delighted with these figures because we've run the campaign on a shoestring budget. Later, I run home because I am training for a half-marathon in February. Abstaining from alcohol is helping me to prepare.

Wednesday: A policy-heavy day starts with a meeting of the All Party Parliamentary Group on Alcohol Misuse. The meeting is about alcohol and the workplace. Then it's off to a meeting with the London Ambulance Service. We have a lot in common - we are both trying to cut the number of alcohol-related call-outs.

Thursday: Fundraising is my focus today. Having a dual role makes sense in a small organisation, but it can be easy for communications to take over because media enquiries tend to take priority. But I manage to finish off a funding application to a trust. Then I work with colleagues to put the final touches to our Dry January dinner, which we're holding on 31 January. There'll be no booze, of course. We also start talking about ideas for next year's campaign.

Friday: After going to a conference on the future of alcohol services, I'm ready for a 'dry' weekend. I have some fun non-drinking activities planned, such as going to the cinema, to keep me on the straight and narrow. I also look at our Twitter account for inspiration from other 'drier-outers'.

Alcohol Concern campaigns for improved services for people whose lives are affected by alcohol.

Emily Robinson is director of campaigns and fundraising at Alcohol Concern

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now