Monday: We officially launch our youth mentoring scheme at Warner Bros today with a speech by 22-year-old Lee McConville. Lee is from one of the most disadvantaged areas in Birmingham. He is also a journalism novice, but through the mentoring scheme he was given the chance to shadow Philip Webster, the political editor of The Times, at this year's G8 summit.
Lee often says to me how much this experience has changed his life, but what always surprises people is the impact the experience had on Phil. He tells me it was one of the most rewarding experiences of his career.
Tuesday: I've been busy with the launch of MySpace Impact, a part of social networking website MySpace that gives organisations of all sizes the opportunity to reach new audiences, particularly a youth market that is becoming increasingly difficult to engage with.
We are a key partner and I've been working on it for months, so it's rewarding to see the project come to fruition.
Wednesday: I head off to film my new Facebook friend, James Purnell, the Secretary of State for Culture, Media and Sport. He's taking part in the mentoring season on the Community Channel, which is owned by the Media Trust. It's particularly important because James's department funds our youth mentoring initiative. When I first met James, the first thing he asked was "How's Lee?" I was taken aback and pleased that he was so aware of Lee's story.
Thursday: I'm briefing comedian Russell Brand, who is hosting our Mediabox celebration event next week. Engaging celebrity ambassadors is no easy task, but we have found it to be one of the most successful ways of getting our message out there.
I then go for drinks with fellow winners of PR Week's 29 under 29, which recognises the achievements of young people who have made an impact in the world of PR. It was a nice surprise just to be nominated.
Friday: I arrive at the office with my usual dose of industrial-strength caffeine and start planning and pinning down our vision for the next five years. It's not easy with funding decisions looming and deadlines to meet, but finding time to plan with the whole team is worth their weight in gold.
I finish the week with a massage that my team gave me for my birthday in July - I think they might be trying to tell me something.
- The Media Trust works with the media industry to improve and support the voluntary sector's communications.