My Week: Maddie Dinwoodie finds her job a constant juggling act

The head of projects and impact at the Media Trust recounts her week

Maddie Dinwoodie
Maddie Dinwoodie

Monday - The day starts with an interview with a potential funder for an employability project we are developing with the charity Tomorrow's People. I catch a train to Manchester for a meeting at the BBC in Salford. We discuss how we can ensure staff from its smaller, regional offices can volunteer. On the way there I get an email from my team to tell me that a feature produced by a diverse group of young people mentored by journalists at Time Out London has been published in the magazine. I email The Jack Petchey Foundation to let it know because it supported the project. In this challenging funding climate, having to focus on fundraising and development as well as delivery is a constant juggling act.

Tuesday - I arrive early to tackle the big job of finalising my end of year financial reports. Before I finish them, I am pulled into a meeting to brainstorm ideas for a new creative project with a media partner. In the afternoon, I view a film I have produced to demonstrate the impact of our youth media work. The day ends later than usual, but I'm glad to have put the financial reports to bed.

Wednesday - I have designed an evaluation framework to help demonstrate our impact. I have to finalise our data-collection methods.

I have signed up for a charity Mud Run, so I leave the office to do some training.

Thursday - I meet people from The Sun newspaper to discuss this year's Column Idol, a writing competition for young people. In the afternoon, I attend a meeting at Bafta to discuss career pathways for young people into the film, TV and video games industries. I head to a screening in Walthamstow, north-east London, to watch a film made by young people. The content is amazing.

Friday - I am overseeing the final delivery of a project for the National Lottery Promotions Unit. It has been a real team effort and very moving to hear about the impact of the lottery on communities.

The Media Trust helps charities and the media industry to work together.

Maddie Dinwoodie is head of projects and impact at the Media Trust

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