My week: Pamela Goldberg, chief executive, Breast Cancer Campaign

The chief executive of Breast Cancer Campaign frets about Breast Cancer Awareness Month.

Monday - What wobbly times we are living in: I feel my blood pressure rising as I listen to Today on the way into work. I switch to Mozart, but switch back every now and then in case there has been another catastrophe. At the office, I have a quick chat with our finance director: thankfully, we have no deposits in Icelandic banks. October is Breast Cancer Awareness Month, so I always try not to arrange too much in advance. The day passes in a frenzy of meetings, emails and discussions. About half our funding comes in the final quarter of the year - great timing.

Tuesday - I watch the DVD of my recent media training with our director of communications. In October, there is always the risk of negative spin - too much awareness, too much pink - and there is a fine line between putting some fun into fundraising and thinking of those going through treatment, who might have mixed feelings about riots of pink on the high street. I am camera-phobic and can't bear to watch, but it looks better than I expected.

Wednesday - The day starts with a debrief on our Pink Ribbon Ball earlier this month. Despite the current climate, it went surprisingly well and we were close to target. Next, I have two external meetings: on top of my day job, I am on the General Advisory Committee on Science for the Food Standards Agency and a lay member of the Human Tissue Authority. There are such great people on both these committees; the work of boards such as these is undervalued. The members of Breast Cancer Campaign's science committee are all experts in their fields who spend countless hours reviewing research proposals in return for nothing more than sandwiches at the meetings, a pizza in the evening and a night's stay at a very modest hostelry.

Thursday - The pace is gathering for our major fundraising event of the year, 'wear it pink', on the last Friday of October. Staff will be collecting all around the City. It's physically hard work, but I think it will be quite refreshing after the rest of the month. My little electric car is already kitted out with pink daisies.

Friday - I am viewing potential offices: our lease is up next year. What a time to be making five-year plans. I head back to the office for a quarterly review meeting, then a lengthy discussion on competencies for our next appraisals. My brain is now numb.

Breast Cancer Campaign funds research into diagnosis, treatment, prevention and cure.

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