My Week: Sheila Merrill sees an explosion of Twitter followers

The public health adviser at the Royal Society for the Prevention of Accidents recounts her week

Sheila Merrill
Sheila Merrill

Monday: I begin the week with a flurry of regional radio interviews to do with firework safety before Bonfire Night. How time flies - it doesn't seem two minutes since I was giving safety advice to those embarking on DIY at Easter. Nevertheless, the sound of the phones furiously ringing in the press office is a good sign that we're in demand, and I'm happy to oblige. It's great to have the opportunity to remind the public about staying safe on and around 5 November - and, as an animal lover, I also have advice regarding pets too.

Tuesday: I was made aware of a terrible incident involving an 11-year-old boy who is being treated in hospital after suffering injuries to his hand and face caused when a firework exploded in his hand. The firework had not even been lit, but sadly the child is not going to forget this explosive incident in a hurry.

Wednesday: I have a meeting with our campaigns manager, who is keen to push ahead with plans for our public health campaign. We were kept deep in discussion for a couple of hours, talking about the crucial media work that lies ahead and picking out the relevant Members of Parliament for our growing contacts list. I'm looking ahead to 2013 with bags of enthusiasm, so watch this space.

Thursday: I have more meetings and radio broadcasts, but I am pleasantly interrupted by the arrival of a dear colleague who recently gave birth to a gorgeous little girl. I poke my head out of the in-house broadcast studio to be greeted by a cheery little cherub. After a cuddle, it's back to my daily duties, such as thrashing out the details of our safer homes initiative.

Friday: Our Twitter followers have topped the 5,000 mark and the digital team is keen to mark the occasion. I suggest that we mention that 5,000 people die in accidents at home each year and put out an invite for donations to our public health campaign. The idea goes down a storm and the whole organisation is proud to see that our social media presence is gathering so much speed. Onwards and upwards.

RoSPA is a charity that promotes safety and the prevention of accidents.

Sheila Merrill is public health adviser at the Royal Society for the Prevention of Accidents

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