My Week: Sue Tibballs of the Women's Sport and Fitness Foundation

Team meetings, sponsorship worries, and the culture of the body beautiful: seven days in the life of a charity chief executive

Sue Tibballs
Sue Tibballs

Monday: I have two kids, so mornings are always busy. I use my bus journey to do my thinking and catch up on e-mails. Monday mornings are weekly team meetings, an important time for my team of 10 to check in, share what's going on and charge each other up for the week ahead. Today our focus is on the launch of a major new piece of research on why so many girls drop out of sport at school.

Tuesday: This morning sees one of our regular meetings with the Commission on the Future of Women's Sport, chaired by Baroness Tanni Grey-Thompson. It brings together leading figures from media, sport and business, with a view to raising the profile of and investment in women's sport. We're discussing our annual survey of commercial sponsorship. Last year, women's sport attracted only 0.5 per cent of total commercial investment. Our research shows it is worth much more than that.

Wednesday: We're hosting a workshop on how sport governing bodies can use social media to engage women. It's a hot topic: the women's World Cup final in July was the most tweeted about sporting event in history. I spend time looking at our internal performance management systems. We have been working hard to create a dynamic, entrepreneurial culture in our organisation, so our approach to this is key.

Thursday: I'm invited to an event about how advertisers use post-production techniques to enhance women's bodies in advertising. It's a bugbear of mine - how will young girls find strong female role models if the images they see are unobtainable? We are working closely with several MPs to try to change the 'body beautiful' culture.

Friday: I work from home on Fridays. I also go to the gym and do an hour's workout. One great side-effect of being chief executive of this charity is that I have been inspired into getting much fitter and I have come to really love it.

The WSFF campaigns to make physical activity an everyday part of life for girls and women.

Sue Tibballs is chief executive of the Women's Sport and Fitness Foundation


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