Monday: I have a great meeting with Arts & Business, another of Prince Charles's charities. It generates some good ideas to follow up on potential corporate partnerships. We're looking for a corporate partner for our postgraduate programme. It's an asset to be part of the Prince's charity group because there are many experienced people available for brainstorming.
Tuesday: I'm determined that today will be all about marketing. We need to be more strategic and I want the public to know more about our work. I need a marketing mentor. I have breakfast with an architect who works in the neighbourhood to talk about ways of getting the word out. Frustratingly, the nitty-gritty of running the school fills the rest of the day: staffing issues, website problems, health and safety ...
Wednesday: Staff and finance committee meeting. I've spent hours putting together next year's budget. Our terrific finance director and I had a 'budget day' last week and agreed that the dress code was funny hats. He sat po-faced in front of an Excel spreadsheet wearing a stocking cap. We're aiming to generate more revenue from our fee-paying courses. We conducted a strategic review last year, which gave us a clear direction for taking the school forward.
Thursday: I'm off to visit more locations in west London because our strategic review calls for expansion from our base in Shoreditch. We look at a range of venues but haven't yet found the right space. It has to have good light, be available at least five days a week, be accessible by tube and be virtually free. I know it's out there - I just have to find it. One of the things I love about the non-profit sector is that so much of what we do is about human capital, opportunities and networking. Because we have limited resources, we depend on ingenuity, generosity, perseverance and fortitude.
Friday: It's back to the hats: mine switches about every 15 minutes today. Because we're such a small team, I take on many more roles than I would in a larger organisation. I have lunch with a major donor, wearing my director of development hat and a pair of high-heeled boots, then make decisions about summer term promotions wearing my head of marketing hat and the black flats I keep under my desk. It's a juggling act of priorities and time-management. Finally, with my husband away on business, I pick up our daughter from school, wearing my mum hat and trusty trainers.
- The Prince's Drawing School runs affordable programmes for budding young artists.