Welsh people more likely than rest of UK to have donated, says report

CAF's first Wales Giving report says 59 per cent of people in Wales gave to charity in the past year, compared with a UK average of 57 per cent

The Charities Aid Foundation study
The Charities Aid Foundation study

People in Wales are more likely to have donated money to charity or volunteered than the UK national average, research by the Charities Aid Foundation has found.

CAF Wales Giving 2019, published today, is the first time CAF has published specific figures on Wales separately from its CAF UK Giving report.

The publication says that 59 per cent of people in Wales gave to charity in the past year, compared with the UK average of 57 per cent, while 32 per cent claimed to have done so in the past four weeks – higher than the UK average of 31 per cent.

And it says that 67 per cent of people surveyed had participated in charitable activities in the past four weeks, compared with the UK average of 64 per cent.

But although people in Wales were more likely to have donated, the study says they gave less money than people in the UK as a whole.

The median amount given by individuals in Wales as a donation or sponsorship in the previous four weeks was £15 and the mean was £36. In the UK as a whole, the median was £20 and the mean £45.

The report says: "This is likely to be, at least in part, due to lower levels of average salary in Wales compared to the UK as a whole (£509 median gross weekly earnings for full-time employees vs a UK average of £569 in 2018)."

Welsh giving accounted for about 4.5 per cent of total individual giving in the UK in 2018, the report says, with an estimated £454m going to charity from those living in Wales in 2018 out of an overall UK figure of £10.1bn.

The peak month for giving in Wales was November, when 48 per cent of people said they had donated money to charity, which the report says coincided with major national fundraising events such as Children in Need, Movember and the Poppy Appeal. But levels of giving in the month were still higher than the UK as a whole (39 per cent).

A smaller proportion of people in Wales who said they had donated said they had used Gift Aid than in the UK as a whole – 47 per cent against 51 per cent.

"This may at least in part be due to the higher level of people giving via cash in Wales," the report says.

"This is something which could be looked into as it would be beneficial to charities across Wales and beyond to increase usage of Gift Aid further."

The top three causes that people in Wales chose to support in 2018 were medical research, animal welfare and children or young people.

Susan Pinkney, CAF’s head of research, said: "This first dedicated Wales Giving report gives us some terrific insights into the generosity of people in Wales and helps us better understand how and when they give.

"This research tells us that the Welsh give big in response to the big charity appeals in November and December, but I’d say charities have to work to raise awareness of the incredible benefits of claiming Gift Aid on all of that generosity to make that money go even further."

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