Raleigh International is launching a website in an effort to shake off its 'Hooray Henry' image.
Research undertaken by the charity suggested that 56 per cent of Britons viewed it as a gap year holiday provider for the pre-university 'elite'.
The site showcases its two core programmes: an overseas programme operating worldwide and Motive8, its 'youth at risk' programme currently operating in London and Glasgow.
Steve McCall, chief executive of Raleigh International, said: "There is a common misconception that Raleigh simply runs gap year jaunts for affluent school leavers. We are determined to change perceptions."