Local television news presenters Suzanne Virdee and Llewela Bailey, comedian Shazia Mirza and weather presenter Charlie Neil are supporting the event, which takes place on 22 June.
"Wear Bright for Sight is a fun and easy way to support a great local cause," said Alec Longhurst, marketing manager at the charity. It is asking for donations of £1 per person in schools and £2 per person from individuals and the business community.
Guests at this year's Born Free Freedom Ball last Friday set out to raise thousands of pounds for the Born Free Foundation by buying bottles of sparkling wine and simultaneously popping the corks. The intention was to break the current Guinness World Record of 413 corks, set by German engineering students in July 2005. The 10-second challenge was led by Joanna Lumley, actor and Born Free patron.
Crusaid held its 18th Walk For Life to raise cash for HIV/Aids prevention and education in the UK and Africa. TV stars Alan Carr, Amanda Mealing and Giles Vickers-Jones took part in the event in London.
Barnardo's has launched its Big Toddle event, which claims to be the UK's biggest fundraising push for the under-fives. The campaign lasts throughout June.
Breast Cancer Care has launched a campaign site to support and educate anyone taking part in its events.