The campaign, which will launch on 27 July online at www.whizz-kidz.org.uk/ marathons, encourages people to take part in the game and forward it to their friends to raise awareness. Players can upload their faces and take part in online races against friends. The online race is 26 miles long and features London attractions such as the London Eye. Players can also apply to take part in the 2008 London Marathon at the end of the game, which will be promoted through viral emails and online networking sites.
Toybox, the Christian charity for disadvantaged children, will run a text campaign this summer to collect email addresses and raise cash. A poster and leaflet promotion will ask supporters to text ‘Toybox' and their email addresses to 81222 to receive information about the charity.
Cats Protection is asking for donations to its KittenAid Appeal. Warm weather can lead to large numbers of unwanted kittens being born because cats find the conditions conducive to breeding. The appeal is designed to raise money to care for potential strays. The charity has set up a donation line and a campaign microsite at cats.org.uk/kittenaid.
Muscular Dystrophy has unveiled a website to support its awareness week. The Big Push will be promoted online at www.thebigpush. org and will run from 15 to 22 September. The site highlights ways in which the public can get involved with the campaign.