The charity will use the site to raise funds for its programmes to combat the isolation experienced by older people. T-shirts with bold designs will be used to encourage young people to text a short code. When they do, they will be directed to the new site, where the meaning of the campaign is revealed. Supporters can buy the T-shirts through a dedicated eBay mobile site. The move away from traditional methods follows the success of the charity's guerrilla fundraising activity last year, in which beer mats with text-to-donate prompts were distributed in pubs.
Cats Protection is testing a campaign on digital and terrestrial TV to raise its profile and attract donations from audiences who love cats but who may not have considered donating to the charity.
The Rainforest Foundation has partnered with Britvic school drinks brand Really Wild Drinks. Britvic is donating £25,000 to the charity for the development of a school programme in the Cameroon rainforest. Details of the donation to the Rainforest Foundation will be featured on Really Wild Drinks packs.
Addenbrooke's Charitable Trust is to hold a Valentine's charity dinner on Saturday 16 February at the University Arms Hotel in Cambridge. Tickets are £65 per person.
Cancer Research UK has launched a one-month direct-response TV campaign to encourage men to donate by phone or online. The campaign began last week.