The sponsorship will help fund a puppy's training to become a qualified guide dog. The advert - which was developed by digital agency TDA - depicts an everyday journey that a qualified guide dog makes with its owner, including boarding public transport and negotiating steep staircases, crowds and roadworks. The advert will be broadcast on a number of satellite and terrestrial channels - including Sky and UKTV - from 15 September.
- Access to Art, the charity that helps disabled people to visit art galleries, staged its annual Tate to Tate sponsored walk on Saturday. Wheelchair users and supporters tackled the two-mile route from the Tate Modern gallery to Tate Britain in London to raise money.
- London radio station Capital 95.8's Help a London Child Appeal has selected the charity Missing People - which works with young runaways - as the beneficiary of its 2008 Christmas appeal.
- The Aspinall Foundation has launched a range of £25 animal 'adoption boxes', each containing a cuddly toy, to raise money for the protection of endangered species.
- Homelessness charity the Depaul Trust will stage a sponsored walk on 21 September at the Rising Sun Country Park in Benton, North Tyneside. The aim is to raise £5,000.