Hospitality Action, the industry benevolent charity, is urging hospitality staff to wear their pants over their trousers for a fundraising campaign this month.
The charity is asking people to adopt the Superman look for Hospitality Action Week between 18 and 24 May.
The charity will send stickers to anyone registering interest on its website. Participants are then encouraged to customise their underwear before sending pictures to the site. First Choice Coffee will give 10p for each one. Hospitality Action hopes supporters will also organise other events.
Seafarers UK is to benefit from the sale of each barrel of Gales Seafarers ale sold by brewery Fuller, Smith & Turner. The charity will receive £3 from the sale of each barrel of the beer.
Cancer Research UK has appointed brand agency Brandhouse to create a music event that will kick off October's Breast Cancer Awareness Month. The event will feature an all-female line-up at Indig02, an entertainment venue at London's 02 Arena.
LearnAsOne, a charity that builds and renovates schools in Zambia, hopes to raise £25,000 from an 'instant' digital campaign. Founder Steve Heyes will post blogs and Twitter messages every day to update followers on his progress.
Olympic gold medal-winning rower Tom James will be among those raising money for the British Heart Foundation at Sunday's North Wales Bike Ride. The sponsored event has both 15 and 30-mile routes at Rhyl.