Platypus Digital has launched a free email marketing course designed to tell chief executives why their charities should be "doing digital".
The charity marketing agency will deliver 10 emails under the Why do digital? banner that will cover topics such as "why you need to do digital", "things you think will work online… but don’t", "why delivering your charity’s service online is key to retaining supporters" and "why digital fundraising is vital to recruiting and keeping donors".
In a statement, Platypus said that too much of the discourse around digital in charities focused on what to do or how to do it rather than the why.
Matt Collins, managing director of Platypus, said: "We looked around the current messages about adoption of digital in charities and realised the question ‘Why should we do digital?’ simply wasn’t being answered. Everything covered what to do and how to do it.
"So we wanted to take the debate back a step and try to answer that absolutely fundamental question.
"We strongly believe that lack of funding is the big problem. And a sector that fully understands why it should do digital will soon find that to be less of a problem."
The emails, which Platypus said could each be read in two minutes, will be sent during the morning commute.