WI's fashion tips to Marks & Sparks

The close relationship between Marks & Spencer and the Women's Institute became firmer last week when the retailer made a donation to the WI's campaign to encourage people to reduce their carbon footprints.

M&S: today's look for the WI
M&S: today's look for the WI

The move comes as a belated quid pro quo for the fashion advice M&S has apparently been receiving for three years from the middle England women's movement. It seems that WI members, traditionally associated with Nora Batty-style woollen tights, have played a key part in the reversal of the retailing chain's fortunes.

The secret came out when M&S chief executive Stuart Rose spoke at the WI annual meeting in the Albert Hall last week. Eight hundred WI members have taken part in focus groups assessing garments such as the waterfall-fronted coat modelled by Twiggy in adverts last year.

Olivia Ross, corporate PR manager at M&S, said the WI's contribution had been voluntary. She said the donation was "an evolution of the relationship" but declined to say how much it was.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus