Woolworths charity 'unlikely' to offer funding

Kids First Trust will concentrate on current projects

The charitable arm of Woolworths has been officially renamed the Kids First Trust but is unlikely to continue to give funding to charities.

Woolworths Kids First awarded £6.9m to 6,000 projects from its inception in 1999 to the start of this year. Staff at local branches chose which projects to support.

Since the retailer's demise, the charity's trustees have released short-term funding to enable it to continue fundraising under its new name. It will focus its efforts on generating £160,000 to deliver its flagship schools-based Playground Partnerships programme.

Debbie Hoods, coordinator at the trust, said it hoped to recruit six corporate supporters.

The charity has two staff after the departure of its chief executive, Jodi Saul, earlier this year.

"The strength and determination of our supporters has enabled us to emerge from the Woolworths ashes and relaunch as an exciting new stand-alone charity," said Tony Page, chair of the Kids First Trust and a former managing director of Woolworths.

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