Tell us about Age UK
Our population is ageing fast and public provision is not keeping up, leaving millions of older people urgently in need of support. Fundraisers will be familiar with our ‘No one should have no one’ campaign and our work to reduce loneliness. We help older people through our free national advice line, covering many difficult and devastating issues including care, bereavement, staying warm and avoiding scams. Local Age UKs provide vital frontline services and wonderful social activities across the country.
What made you choose a career in fundraising?
Initially I just wanted to bring businesses and causes together. I still passionately believe in the powerful role of trusted brands to tell charities’ stories, but I've since experienced the full breadth of skills and opportunities that a career in fundraising can offer. As fundraising director at Age UK, I get to lead an amazing team and keep on learning every day.
What's your team culture like?
I’m really proud of how professional and focused on the bigger picture the team is. Fundraisers can be seen as all high-fiving and whooping. That has its part but for us it’s more important to focus on longer-term impact and to recognise achievements together with colleagues across Age UK. We are all here to champion older people, so collaboration is everything. We dig deep, we muck-in and we all volunteer, regardless of job title. The Big Knit is always a great fun galvaniser for the whole charity!
Laurie Boult at special event to celebrate older volunteers and fundraisers.
What exciting projects are you working on?
Now is the single most exciting time for any fundraiser to join Age UK. We have more investment for fundraising and a vision to be bolder in asking for public support. We're changing the way our whole organisation thinks, feels and drives fundraising. So, our biggest project is just this and all Age UK directors and trustees are supporting us.
What makes a great fundraiser?
I think the difference between being ‘good’ and ‘great’ is about being prepared to listen. In our profession we are regularly challenged by other people who are not fundraisers; colleagues, the public, and the media. Our natural reaction can be to proudly defend. But we could all benefit from accepting that such views and interests exist and to focus on engaging with it and changing the narrative. The ability to bring people with you and to help them understand the specialist skills and thoughts of a fundraiser is truly the mark of a great fundraiser!
Why would someone want to work in Age UK's fundraising team?
We offer great career development. Many people in the fundraising division have had opportunities for promotion, role enhancement and secondments. As we embark on this new, bold chapter of our fundraising, we’d love talented new people to invigorate and diversify our thinking.
Age UK is a charity for everyone. Many of us will need the charity’s support in time; whether for ourselves or for those older people we know and love, but cannot help on our own.
Want to help Age UK to be there when the people you love might need us? Find out more about working at Age UK.