The individual giving team at the British Heart Foundation plays a key role in managing and delivering inspirational, multi-channel direct marketing campaigns, which achieve strategic targets and organisational priorities. The team is currently recruiting for senior marketing executives to deliver fantastic campaigns and develop individual giving for the modern age.
Tell me more about the individual giving team and the work you do
A lot of people don’t know that heart and circulatory diseases kill more people than any other diseases in the UK; one in four people. That’s something we refuse to accept. Our motivated individual giving team delivers direct marketing campaigns and inspirational supporter experiences to help beat heartbreak and raise vital donations to fund our life saving research. Our ambitious new strategy puts our supporters at the heart of the work we do. And we have a five year plan to transform what individual giving looks like – at the BHF and beyond.
What is the team culture like?
The BHF is a fun place to work and the individual giving team offers an enjoyable working environment. We encourage the team to strike a good work/life balance and we’re very open to discussing flexible working options. Many of us work from home on one or two days a week, Monday to Thursday. Friday is our ‘office day’ when we all like to go out for a team lunch and catch up.
What exciting projects are you working on?
We’re currently working on a major diversification project to redevelop our business model for today’s digital age. Moving away from door-to-door and direct mail, we are working towards an increased focus on digital channels. Instead of investing in mail packs, for example, we’re creating a fully immersive digital journey for supporters with tools like interactive video content. We have a good idea of where we want to get to and are developing individual giving for today’s audience.
What roles are you recruiting for and what do they involve?
We’re looking for two new members of the team; a senior marketing executive - supporter retention, and a senior marketing executive - acquisition.
The senior marketing executive - supporter retention will look after half of the retention programme, working with our supporters and raising vital donations to fund our life saving research. It’s both a strategic and a tactical role. You will line manage and help our marketing executives to fulfil the tactical elements, while looking strategically at how the different campaigns fit together.
The senior marketing executive for acquisition will help to deliver fantastic campaigns focused on generating new supporters. You’ll put your own spin on campaigns and be determined to make an impact. You’ll also have experience of digital and direct response development.
What kind of people make a good fit for the charity?
Our values really do sum up the type of people who would be a good fit for the BHF; we’re brave, we’re informed, we’re compassionate and we’re driven.
This is reflected in the type of people we’re looking for; people who are innovative and able to think on their feet. You’ll have the trust of the team to make sure we do what we do even better.
You won’t be afraid to put forward fresh ideas and concepts which will allow us to reach more supporters and raise more funds for the research we support.
To succeed in the individual giving team you need to be adaptable. You’ll be trusted to get on with the job; we’ll listen to your ideas and if you make a strong business case for your idea, we’ll make sure it happens.
We’re not looking for someone who can run a project management campaign at any charity. You’ll change the BHF’s individual giving programme for the modern age.
What advice would you offer applicants to help them stand out for the roles?
You’ve managed to get campaigns out the door? That’s great but we also want to know: how did you get the best possible campaign out the door? What was the impact? How did you make it your own? We’re looking for people who know their own minds and want to change the world.
What do you think makes a ‘wonderful workplace’?
Trust, empowerment, and good support from colleagues.