THIRD SECTOR PROMOTION

The Royal British Legion

What is it like to work in the individual giving team at The Royal British Legion?

We spoke to Marie Doyle, head of individual giving at The Royal British Legion, for insider insight into the team culture and the roles it's currently recruiting for.

Claire Rowcliffe, director of fundraising, running the London Marathon for the Royal British Legion
Claire Rowcliffe, director of fundraising, running the London Marathon for the Royal British Legion

Tell me about The Royal British Legion

The Legion is at the heart of a national network that supports our armed forces community through thick and thin – ensuring their unique contribution is never forgotten.

As the country’s largest armed forces charity, we support serving members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, veterans, and their families. Our support starts after seven days of service and continues long after life in the armed forces.

As the nation’s champions of remembrance, we also organise the Poppy Appeal each November.

What does the individual giving team do?

The individual giving team is responsible for the recruitment, stewardship, and development of kind supporters who choose to support the Legion through a range of products, which include our Poppy Raffle, Poppy Lottery, Prize Draws, Little Remembrance crosses, In Memoriam Giving, Payroll Giving, and Direct Debits.

We generate around half of the gross fundraising income for the charity.

Formed of around 35 people, from 1 October the team will be split into three areas:

  • Supporter development and engagement – responsible for communicating with our supporters, offering them a fantastic experience, and for generating revenue.

  • Supporter acquisition – responsible for recruiting new supporters.

  • Legacy administration – responsible for administering legacies left to the Legion.

What are the organisation's values?

  • Collaboration: We value working together and with partners to achieve shared goals. Through strong communication and support, we build trust with each other and treat everyone with respect and honesty.
  • Excellence: We strive to be the best we can. We are effective and efficient. We are bold. We are open to new ideas and approaches, challenge each other constructively and are willing to learn
  • Passion: We are passionate about our role and contribution. With a positive outlook we are resilient and committed to our work
  • Service: We support and serve. We are compassionate. We provide great customer care to all the people who come into contact with us. We are accountable and act with integrity
  • Valuing our people: We support, encourage and provide opportunities for all our people – ensuring we recognise and value everyone’s contribution.

Poppy Appeal 2017, London Poppy Day

What roles are you currently recruiting for?

Following a recent restructure, we are looking to grow the team, and as such, we are looking to fill a wide range of roles including campaign managers, a product manager and a team administator. 

Find out more and apply for the latest job vacancies at The Royal British Legion on Third Sector Jobs, the specialist charity job board

What kind of people are you looking for?

People who are passionate about delivering an excellent supporter experience, who thrive and enjoy working in a team, and who really want to make a difference to the armed forces community.

What exciting projects are you working on?

This year marks the centenary of the end of the first world war. As the national champions of remembrance, we play a pivotal role in marking this special centenary.

As a result, we have just launched a nation-wide campaign to say thank you to all those who served, scarified and changed our world, 100 years ago.  You can find out more at www.rbl.org.uk.

Of course, we are also well into planning our annual Poppy Appeal campaign!

We’re a close-knit team, we all pull together to ensure our annual remembrance campaigns and of course the Poppy Appeal are a huge success, whether that be planting crosses, or volunteering at one of our city poppy days. And all the while you can know that at every point, you’ll be raising money that will change the lives of our armed forces community.

Why would someone want to work in The Royal British Legion's individual giving team?

Because you’ll be delivering campaigns unlike any other. From our flagship Little Remembrance Cross campaign where we plant over 120,000 crosses at six Fields of Remembrance across the UK, to placing flags on the D-day beaches, our sector-leading gaming products, and exclusive legacy pledger tours to visit the Battlefields of the First World War, you’ll experience money-can’t buy moments that will stay with you forever.

Working for the Legion in fundraising has been a fascinating and enjoyable few years. The people I’ve worked with are committed and passionate about supporting the armed forces community and truly believe in the work the Legion undertakes. I have had lots of opportunity for career development with a variety of roles and some incredible experiences, for example, I’m writing to you from a WW1 battlefield tour in France and Belgium to commemorate the centenary of the end of the First World War. I’d highly recommend this iconic charity as a place to work and develop a career.

 - Charlotte Forristal, legacy marketing and development manager, The Royal British Legion

We’re a close-knit team. In November particularly, we all pull together to ensure our annual remembrance campaigns and of course the Poppy Appeal are a huge success, whether that be planting crosses, or volunteering at one of our city poppy days. And all the while you can know that at every point, you’ll be raising money that will change the lives of our armed forces community.

It’s also a really exciting time as we looking to introduce and embed the newly structured individual giving team – it’ll mean a new approach to fundraising, new ways of working, and a chance for each and every one of the team to play an important part in shaping this new team.   

Royal British Legion staff volunteers at Ride Prudential

What opportunities for career development does the charity offer?

It is an exciting time in the Legion for career development. We are currently looking into launching a range of new initiatives to include developing career pathways, talent, and leadership programmes. We also have an extensive and well-established range of internal development courses that are open to all staff, and are also very supportive of external training where this would be of benefit. Career development is a core component of one of our organisational values – that of valuing our people.

Sum up what it's like to work in The Royal British Legion's individual giving team. 

It really is a fantastic team – full of hugely talented, motivated and passionate people who really care about their work, and each other.

It gets busy but none of us are afraid to pitch in, work together, support each other, and occasionally get grubby to raise a whole lot of money to help support our armed forces community.

Mostly, we feel proud to work for the Legion – the poppy holds a very special place in our hearts.

Find out more about the roles and apply by clicking on one of the links below:

(The above roles have now expired)

EXPLORE CAREER OPPORTUNITIES WITH THE ROYAL BRITISH LEGION 

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