World Vision sets up interactive installation at Westfield shopping centre

Its Garden of Hope includes touchscreens to showcase its work, and specially made giant white jade plants

The Garden of Hope
The Garden of Hope

The international children’s charity World Vision has launched an interactive installation at the Westfield shopping centre in Stratford, east London.

The Garden of Hope includes interactive touchscreens with maps of the world showing the countries where the charity operates. People can select countries to find out more about the charity’s work on individual projects, including short community update videos.

The "garden" includes specially made giant white jade plants, which are a reference to White Jade, the English translation of the name of the girl met by World Vision founder Bob Pierce in China in 1947 that led to the creation of the charity.

The screens in the garden show case studies of people helped by the charity, including the story of White Jade.

Separate smaller screens enable people to make donations to the charity and there is a large tap-to-donate, contactless donation point.

The installation, which was created by the design studio The Yard Creative, includes a large water container so visitors can see for themselves how heavy it is to carry and imagine what it would be like for those who have to lug large amounts of water for several miles from the nearest source.

Gareth Owen, head of supporter growth at World Vision UK, said: "As well as connecting shoppers in the UK with the true-life stories of some of the world’s most vulnerable children around the world, visitors can also find out about the range of ways they can support the charity and make a lasting difference to these children and their communities." 

The installation is expected to be in place for at least the next six months.

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