World Vision

The Christian relief charity has launched an online vegetable growing competition to raise awareness of malnutrition in Bolivia

Bolivian locals Ruben [L] and Joselyn
Bolivian locals Ruben [L] and Joselyn

What is it?

World Vision’s Growing for Change competition is an online, nationwide version of the old-fashioned village vegetable competition. The UK’s garden enthusiasts can upload a photo of themselves with their prize vegetables on World Vision's website, along with a few sentences about themselves and their horticultural hobby.

Why the spotlight on Bolivia?

The competition aims to highlight the issue of malnutrition faced by Bolivians because of the diificulties of growing food on mountainous terrain. World Vision currently runs a project there to help families build their own greenhouses so they can successfully grow their own food. The charity hopes the stories and pictures on their website will inspire entrants and voters to sponsor a child for 75p a day.

Bolivian locals Ruben [L] and JuanaHow is it judged?

For the first round, the UK public can vote through the website from 1 September. A shortlist will then go to a panel of judges in Bolivia who will pick the winner. Two of the panel are from Tacopaya, a district high in the Andes. One is a 46-year-old mother called Teofila and the second is a ten-year-old named Juan. The third judge is World Vision nutrition expert Pamela Terrazas, who works in Bolivia providing health check-ups and nutrition advice.

What is the prize?

The winner will receive a 'gardening hamper' provided by the website Plantify, including tools, pots, seeds and online vouchers. A £500 donation will also be made by the website to World Vision’s nutrition projects in Bolivia.

How is the competition being promoted?

The competition is being supported through social media. World Vision is promoting the campaign on its Twitter feed. The charity is also asking people to share the competition on Facebook, re-tweet details about the campaign and mention it in gardening blogs.

Third Sector verdict:

This competition is an effective way to encourage visitors to the World Vision website because it is a fun concept with simple entry rules. The website then presents some informative pictures and case studies about the issue of malnutrition in Bolivia, although it is not the easiest website to navigate. By having Bolivians as the final judges, World Vision has added a touch that will help competition entrants feel more of a connection with that country and its people.

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