World Vision

The international children's charity has teamed up with TV chef Lesley Waters to launch a Halloween campaign

TV chef Lesley Waters
TV chef Lesley Waters

What is it?

World Vision has joined up with TV chef Lesley Waters to encourage people to create "a lantern of hope" for children this Halloween by carving a heart in their pumpkin instead of a scary face.

The charity has created a free-to-download Night of Hope pack from its website. The booklet includes instructions on how to carve a heart into a pumpkin, some exclusive pumpkin recipes and the chance to win a cookery class with Waters. There is also a recipe video featuring the TV chef.

Members of the public are being encouraged to send in photographs of their pumpkins to the charity, which will be uploaded to World Vision's Pinterest and Facebook accounts.

What else?

The charity is taking over an undisclosed village in the UK next week and will be filling it with pumpkins. Photographs will be uploaded to the charity’s social media networks.

The charity is also hoping to attract attention to the campaign by promoting it on Twitter using the hashtag #Nightofhope.

Third Sector verdict:

This clever campaign will appeal to both adults and children, who will be keen to try out the recipes and decorate and display their pumpkins. The Night of Hope campaign also turns the popular annual celebration of Halloween on its head – from a scary festival to something with a more positive message. Encouraging people to share their photos will also ensure that awareness of the campaign spreads far and wide.

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