Young adults more likely to support charity than watch Love Island, finds CAF study

More 16 to 24-year-olds have recently done something charitable than have watched the hit reality show, according to Charities Aid Foundation research

Love Island (Photograph: Colin Young-Wolff/CBS via Getty Images)
Love Island (Photograph: Colin Young-Wolff/CBS via Getty Images)

People aged 16 to 24 are more likely to do something charitable than watch the reality TV show Love Island, according to research by the Charities Aid Foundation.

A CAF-commissioned YouGov poll of 1,099 people between the ages of 16 and 24 found that 43 per cent had recently done something charitable, whereas only 30 per cent had watched Love Island.

The online poll also found that charitable activity was more common among Generation Z than watching a number of other recent television events. The Champions League final between Liverpool and Tottenham Hotspur was watched by 25 per cent, the Eurovision Song Contest drew 28 per cent and 27 per cent tuned in to the final episode of Game of Thrones.

Ben Russell, director of communications at CAF, said: "This research shows how committed young people are to the causes they care about.

"While millions of us love the highs and lows of reality TV shows and hit dramas, our findings reveal that young people are significantly more likely to do something charitable, such as donate to charity or volunteer their time, than they are to watch reality TV.

"This commitment to and enthusiasm for good causes is great news for charities and society as a whole. Here in the UK we have a strong culture of charitable giving, and it appears that culture is in safe hands for the future."

Previous CAF research has shown that more than three-quarters (77 per cent) of those aged 16 to 24 say they would bungee jump, shave their head or do something else daring to raise money for a good cause, compared witth the national average of 49 per cent of people.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners