Young charity supporters 'are enthusiastic Facebook users'

nfpSynergy study finds more use social networking sites than non-supporters

Young people who are regularly involved with charities are more likely to use social networking sites, according to new research.

Think tank nfpSynergy's Youth Engagement Monitor survey found that 79 per cent of 11 to 25-year-olds who were regularly involved with charities, through activities such as giving or volunteering, used Facebook.

Of those who had no connections with charities, only 69 per cent used Facebook. The survey polled a representative sample of 1,000 young people in April.

Facebook was by far the most popular social networking site, with 72 per cent usage among those surveyed. It was followed by Bebo on 28 per cent, MySpace on 25 per cent and Twitter on 12 per cent. Just 17 per cent of those polled said they had no involvement with social networking sites.

Jonathan Baker, a researcher at nfpSynergy, said social networking sites gave charities "a cheap and highly personal way to engage with potential young campaigners and donors via their chosen online social milieu".

However, less than half of the charities surveyed by nfpSynergy for a 2008 report used social networking sites.

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