Younger people more likely to trust charity chief executives, survey shows

People under the age of 45 are more likely to trust charity chief executives to tell the truth than their older counterparts, according to new research.

The Ipsos Mori Veracity Index 2019 Trust in Professions Survey found that 58 per cent of people under the age of 45 believed charity chief executives would tell the truth. 

Meanwhile 58 per cent of people aged 45 and over said they would not trust charity chief executives to tell the truth. 

The face-to-face survey of 1,020 British adults aged 15 and over, which was conducted in late October, found that overall trust in chief executives had fallen slightly since last year, with 45 per cent of people overall saying charity leaders were likely to tell the truth, down from 48 per cent last year. 

Gideon Skinner, research director at Ipsos Mori, told Third Sector he considered this to be only a very small reduction. 

The survey, which has been running since 1983 and looks at a range of professions, has included charity chief executives only since 2015, Skinner said. 

In 2015, 47 per cent of people said they trusted charity leaders, which rose to a high of 50 per cent in 2017.

Skinner said: "These are small changes over the five years and I would see that as a reasonably stable picture."

The study also found that charity chief executives were less trusted than doctors (90 per cent of people said they were likely to tell the truth), teachers (89 per cent), the police (81 per cent), the ordinary person on the street (76 per cent) and members of the clergy/priests (65 per cent). 

But it found they were more trusted than bankers (43 per cent), estate agents (30 per cent), journalists (26 per cent) and government ministers (17 per cent). 

The most trusted professionals were nurses (95 per cent) and the least trusted were politicians generally (14 per cent). 

Trust in charity chief executives was higher among Labour voters (54 per cent) than among Conservative voters (36 per cent) and  higher among remain voters (51 per cent) than leave voters (34 per cent). 

People with degrees were also more trusting of charity chief executives, with 55 per cent saying they were likely to be truthful, compared with 31 per cent of those with no formal qualifications. This was the biggest gap between degree holders and those without qualifications of any profession. 

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