Margaret Mountford, Sir Alan Sugar's former aide on reality TV show The Apprentice, is to be the face of the first awareness week organised by legacy consortium Remember a Charity.
The Forget Me Knot week, which takes place from 14 to 20 September, will include a range of activities aimed at persuading the public to leave charitable gifts in their wills. Former lawyer Mountford, who is a trustee of heart disease charity Corda, will call on lawyers to ask their clients whether they want to leave money to charity in their wills.
Research by Remember a Charity, which has 140 charity members, has shown that 75 per cent of the public would not mind being asked about leaving a charitable legacy after they die by a solicitor or will-writing professional.
"As a retired lawyer, I recognise that will-writing professionals could play an important role in changing the status quo," said Mountford.